Growing fast, flying blind?
Revenue is climbing, but the only number you fully trust is the bank balance. That is a hard way to make decisions once you are past £500k. You get management accounts within five working days of month close, in plain English, from Annabel Norris, an AAT Licensed Accountant and former Finance Director with 16 years inside growing businesses. Reply within one working day.
- Decision-ready accounts within five working days of month close
- Written commentary that says what the numbers actually mean
- Margins and cash tracked, so growth does not outrun the money
- Advice from someone who has sat in the FD chair, not just behind a desk
No long-term contract. If it is not working after three months, you leave with clean books and nothing owed.
Get a free quote
Fees scoped to your situation. Reply within one working day, from Annabel herself.
What our clients say
★★★★★
Business Advice That Saved Thousands
“offering amazing business advice & has saved me thousands!”
★★★★★
A Vital Part of Growth
“I now see her as a vital part of my business and its continued growth.”
★★★★★
Finances You Can Take Control Of
“she truly cared about helping businesses to take control of their finances.”
★★★★★
Support That Set My Mind at Ease
“the support and advice I have had has been extremely helpful and has set my mind at ease.”
Scaling fast, but the numbers are a month behind?
Once revenue passes £500k, gut feel stops being enough. You are hiring, spending and committing to bigger contracts, but the picture of where the money actually is arrives weeks late, if it arrives at all. Decisions get made on the bank balance because that is the only figure you can see in real time. That works until it very suddenly does not.
- Management accounts arrive weeks late, or read like a filing exercise
- No clear view of which products, clients or lines actually make money
- Cash decisions made on the bank balance rather than what is coming
What sorted looks like
Numbers you can act on, in front of you within five working days of month close. Not a spreadsheet dump, but the figures that matter with a short written note on what they mean and what to do next. The kind of read-out a Finance Director would give you across the table.
- Management accounts within five working days, with plain-English commentary
- Margin and profitability analysis showing what is actually earning
- Cash flow forecast, so you commit money knowing what is coming
- A fixed monthly fee agreed up front, scoped to your situation
What growing businesses say
The accounts are only half the point. The other half is what you do with them, and that is where Annabel spends her time.
She has fixed so many lazy, unprofessional mistakes by my old accountant by being so meticulously thorough, offering amazing business advice & has saved me thousands!
Annabel’s energy, passion, and genuine desire to help people understand their business finances really shine through in everything she does. Her support and knowledge have been superb, and I now see her as a vital part of my business and its continued growth.
What the monthly fee covers
Management accounts built for decisions, not for the filing cabinet. Delivered on time, explained properly, and used to steer the business rather than just record it.
Accounts Within Five Working Days
Your management accounts land within five working days of month close, every month. That means you are acting on last month’s numbers while they still matter, not three weeks after the decisions have already been made.
Delivered on timeCommentary, Not Just Columns
Each set comes with a short written note in plain English: what moved, why, and what it means for the next few weeks. You get the read-out a Finance Director would give you, without the cost of hiring one full-time.
Plain EnglishMargins and Cash in View
You see which lines, clients or products are actually earning, and what your cash position is likely to be. Growth stops being a leap of faith and becomes something you can plan around with figures in front of you.
Commercial insightMore than one good month
From founders new to running a company to owners who switched after being let down, the pattern is the same: clearer numbers and advice they can act on.
Fixed The Old Accountant’s Mistakes
“I switched accountants to work with Annabel because I felt she truly cared about helping businesses to take control of their finances. She opened my eyes to how an accountant actually should work with you!”
Clear Communication For Non-Accountants
“Her step-by-step guidance and clear communication made everything easy to follow, even for someone who does not naturally “speak accounts.””
Quick To Respond, Genuinely Helpful
“Friendly, supportive and very quick to respond to any queries or sort advice. I would 100% recommend.”
Why growing businesses choose us for management accounts
Plenty of accountants can produce a set of numbers. Fewer have sat on your side of the desk and can tell you what to do about them.
FD Experience, Not Just Desk Experience
Annabel spent 16 years inside growing businesses, including as a Finance Director, before setting up the practice. So the commentary is commercial: it reads like someone who has actually made the decisions you are facing, because she has.
Five Working Days, Every Month
Management accounts are delivered within five working days of month close, consistently. You lead the business on current numbers rather than reacting to figures that are already out of date by the time they reach you.
Numbers Explained Properly
No jargon and no overwhelming spreadsheet dumped in your inbox. You get the figures that matter with a plain note on what they mean, which is the difference between data you have and data you can use.
Up and running in three steps
Onboarding is handled for you. The heavy lifting of moving over and setting up sits with us, not with you.
Free Discovery Call
A free 20 to 30 minute call with Annabel. She asks about your business, where you are growing and what you cannot currently see in the numbers. Honest advice whether you become a client or not.
A Proposal Scoped To You
You get a proposal built around your actual situation, not a template tier. Clear on what is included and a fixed monthly fee agreed up front, so there are no surprises later.
We Handle The Handover
Moving from your current setup or previous accountant is managed entirely by us via Xero. Your books are running properly from day one, wherever you are based.
You Lead On The Numbers
Each month you have accounts you trust within five working days, with commentary on what to do next. Growth stops feeling like guesswork and starts feeling like a plan.
“Working with Annabel has been fantastic. She has made the whole process of changing accountants so smooth and stress-free. Her step-by-step guidance and clear communication made everything easy to follow, even for someone who does not naturally “speak accounts.””
Fair questions before you get in touch
What actually makes these management accounts useful, rather than just another report?
The numbers arrive within five working days of month close, so they are still relevant to decisions you are making now. And each set comes with a short written note in plain English on what moved and what it means. Annabel spent 16 years inside growing businesses, so the commentary is commercial rather than a filing exercise.
What does it cost?
There is no published price list, because the right fee depends on your size, your systems and what you need each month. Fees are scoped to your situation on the free discovery call and then fixed, so you know exactly what you are paying up front. No surprises and no billing by the hour.
Our books are behind and a bit of a mess. Is that a problem?
No, that is a common starting point for scale-ups whose systems never quite kept pace with the growth. Getting the books current and accurate is the first job, and any catch-up work is scoped and priced clearly before it starts. Once you are up to date, the five-working-day rhythm begins.
Am I tied into a long contract?
No long-term contract. There is an initial three-month settling-in period, and after that either side can walk away. If it is not working, you leave with clean books and nothing outstanding, which is the way it should be.
We are based outside Bournemouth. Does that matter?
Not at all. The practice is based in Bournemouth but works with clients across Dorset, Hampshire and the wider UK entirely through Xero. Onboarding, monthly accounts and your calls are all handled remotely, so your location makes no difference to the service.
Can you help with the bigger financial questions, not just the monthly numbers?
Yes. Once the management accounts are giving you a clear picture, the natural next step is cash flow forecasting, margin work and planning ahead. Annabel offers this as Finance Director level input without the cost of a full-time hire, which is exactly the gap most scale-ups have.
Stop running your growth on guesswork.
A free 20 to 30 minute call with Annabel. Talk through where your business is heading and what your numbers are not currently telling you. Honest advice whether you become a client or not.